Honeypot

Destination Marketing

Tel: 01732 446232

Mobile: 07832 879032 or 07841 823589 

Email: enquiries@honeypotmarketing.co.uk

Address:

Riverside House, River Lawn Road

Tonbridge, Kent TN9 1EP

 

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Honeypot Marketing was invited by the regional tourist board, Tourism South East and the Gatwick Area Marketing Group to work on a new destination website to promote Gatwick Airport and the surrounding area to visitors travelling via Gatwick Airport to and from the UK. The website should bring together the key places to see and visit, making it easy for travellers to plan anything from a morning out in between connecting flights to a 3-day break in the area on their way home or to other areas of the UK.

 

The brief was:

  •  

  • to research and write copy, including public transport information;

  • to source photographs for an agreed list of places to visit in the Gatwick and wider south east area;

  • to develop and write a series of themed itineraries;

  • to source suitable, inspirational photography for the editorial features;

  • to use these to populate an agreed website template, providing suitable links and utilising an agreed set of website functions and features;

  • to act as a point of liaison between the Group’s project manager and the website developers ensuring that the website met all the requirements of the Group

 

Honeypot researched information on each attraction, wrote the copy for 200 places to visit in the south east area, sourced and resized over 400 photographs, devised and wrote a series of 32 themed itineraries highlighting places to visit of most interest to the target market. This information was then entered onto the agreed template and the site stylised together with the web developers according to the wishes of the client.

 

The site – www.aroundgatwick.com – was launched in June 2012 and is now part of a suite of destination sites operated and maintained by Tourism South East as part of their main destination website for the south east of England.

 

 

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Case study - Around Gatwick www.aroundgatwick.com

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