Tel: 01732 446232
Mobile: 07832 879032 or 07841 823589
Riverside House, River Lawn Road
Tonbridge, Kent TN9 1EP
© 2016 Honeypot Destination Marketing
Honeypot Destination Marketing Ltd were engaged to deliver a press launch for the opening of a brand new patisserie and chocolate shop in Sevenoaks. The additional challenge was to seek engagement of the local community – there was already a Chocolate Shop in Sevenoaks which had been in existence for a long time and engendered a high level of local loyalty, although the product range and services base were in fact quite different to the existing.
We organised the launch event at the premises, inviting a number of local press, dignitaries and community representatives, and developing an evening programme which included chocolate tasting, truffle making and cutting of the signature ‘Noisette’ cake. Further to this we set up a Twitter account for the business and added daily information about the quality of the products being created, how they were made, and generally creating some local excitement about the new shop.
We generated some pre-launch interest with small pieces about the new shop in the local press, and managed every aspect of the launch itself, from sending out invitations to compiling the guest list from the acceptances, ordering and setting out the refreshments to sweeping the path outside to create the best possible impression. We guided and advised the owners throughout the project, and the launch was very successful with a high turnout of guests, including So Sevenoaks, Sevenoaks Courier and BBC Radio Kent from the press, local dignitaries including the Mayor and Mayoress of Sevenoaks who carried out the opening ceremony, and a large number of interested local people.
Following the successful launch event, there was a high level of local newspaper articles about the shop, and in the first week after the launch the takings in the shop had risen from zero to several thousand pounds.